Well, actually Mutual Funds have been available on the online platform for some time now. But either they have been available on the respective AMC website or such facility has been provided till date by only institutional / national distributors.
At an IFA level, this is seldom seen. Some IFAs who have created their own websites are redirecting the customer to the AMC website to complete the transaction.
WealthMagic makes this dream facility a reality. It provides your customer a seamless experience of selecting and buying mutual funds from your own website / mobile app without making them register with each AMC.